Advanced Fraud ScreeningThe App Marketplace built into ProductCart v5.2 continues to grow, and we are excited to offer Advanced Fraud Screening under a partnership with minFraud, a hosted solution that is accessed via an API.
minFraud helps online merchants prevent fraud by assessing the risk of each transaction based on a specific risk score, which is used to determine whether to accept, reject, or manually review transactions.
Several factors are used to build custom rules or help in doing a 'manual' review. Additional data returned by the minFraud service includes all the Geographic IP data (E.G. Country, Region, City, ISP, Organization, Domain name, Netspeed, User-type, and more). In addition, specific flags that can be helpful in determining risk are used:
- High-risk country: if the IP address is coming from a country which has historically been
associated with risky/fraudulent activity.
- Anonymous proxy: if the IP address location is being masked by an anonymous proxy, which
indicates a high risk of fraud.
- Corporate proxy: if the IP address location is being masked by a proxy, but is determined to be
coming from a corporation/organization, which is a lower-risk indicator.
- Free e-mail address: if the domain of an email address passed through indicates that the email
address is provided for free.
In summary, the minFraud service works behind the scenes (i.e. it's invisible to your customers) and allows more peace of mind with regards to assessing fraudulent transactions and orders.
To sign up for minFraud you will need to be running v5.2 or higher and then navigate into your App Store:
Settings > ProductCart Apps > App Market