Google Analytics is a free Web statistics service offered by Google that can help you understand how many people are visiting your Web site (and Web store), which pages they are viewing, where they are coming from, and – most importantly – where your sales are coming from.
The service is based on one of the most popular Web statistics software programs, originally developed by a company called Urchin. Google purchased Urchin in March of 2005 and created a free, on-demand version of its software.
The system is particularly well integrated with Google’s AdWords advertising service, which means that it can help you get a better idea of the return on the investment (ROI) on your Google AdWords campaigns. Advanced users can also use it to track other, non-Google advertising campaigns.
This document is certainly not intended to be an exhaustive guide to Google Analytics. Please consult the Google Analytics support Web site for detailed instructions on how to use the system. Instead, the purpose of this document is to help you use Google Analytics effectively with your ProductCart-powered Internet store. We believe this service can help you run your online store more successfully and more profitably, so we were happy to spend time integrating it with our shopping cart software.